Creating products that really work is a priority across the beauty business this year. Tuttle shares that the Olive & June team is working on a few new treatments and looking forward to creating even more products that are truly innovative (like its patented universal polish bottle handle, pictured above) in the coming decade.
Choi concurs, sharing, “Simple nail art, such as tweaked versions of French manicures and halfway negative space, confetti, and one big dot on each finger will be popular.” A lot of artists used this modern style of French nail art during the NYFW S/S 20, as seen above at the Rag & Bone show.
Celebrity manicurist Tom Bachik created this Louis Vuitton logo manicure for Riverdale’s Madelaine Petsch.
“We’re taking cues from our favorite jewelry brands and incorporating subtle swipes of metallics into our manis,” says Tuttle. This is a clever way to compliment your favorite ring stacks.
“We’re so excited to see classic blue chosen as the Pantone color of the year for 2020 because we already see this color becoming more popular for nails,” says Dunne. Jin Soon Choi agrees, noting that blue is definitely an It color for next year.
“I used various nudes during the 2020 fashion week shows for Tibi, Phillip Lim, Alexander Wang, Coach, and Longchamp,” recalls Choi. She recommends experimenting by using nude alone, nude/ombre, and nude in a matte finish for a cool spin on the nude trend.
Olive & June clients are still not over the ombré mani. “I think we’ll see this design trend transition from a different shade on every finger to a more subtle two or three shade ombré,” explains Tuttle.